Google and Meta just made it official: Starting July 10, 2025, Instagram posts can now be indexed and displayed in Google Search - but not all of them.

This marks a turning point for content visibility. For years, Instagram posts were mostly siloed inside the platform. Now, select posts may appear on the open web, gaining visibility both in Google search results (SEO) and AI-generated answers (GEO).

As large language models (LLMs) shape the future of search, influence, and content distribution, a new question emerges:

How do you create content that language models actually learn from - and repeat?

The key to GEO (Generative Engine Optimization) lies in understanding how LLMs select their training data.

In a world where AI-generated answers are replacing traditional search results, understanding the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) is critical for anyone creating content. Whether you’re running a blog, managing an e-commerce business, or building an online brand, the rules of visibility are changing fast.

This article explains:

- What SEO and GEO are

- How they are similar

- How they are contradictory

- What you should prioritize depending on your audience and industry